At the ripe old age of almost38, I had thought I’d pretty much figured out every way that people can be convinced to part with their money for no real reason. Was I ever wrong…
You see, of late I’ve seen all these ads on TV for some four month course on something called “staging” – you know, “you too can become a home stager and command big bucks. Call within the next 15 minutes and receive a free coffee at the school canteen…”
Now, I don’t tend to pay too much attention to television, so I simply thought that this was some new fancy new name for “interior designers”.
And this is the case, in a way. Only you don’t hire stagers until you actually want to sell your house – then you pay them thousands of dollars to redecorate.
I only finally clued into this because my good friend B. is in the process of selling her condominium so that she can move to another city (also, ironically enough, called B. Sigh.) and her realtor is apparently putting huge pressure on her to bring in one of these “stagers” and throw away spend even more cash.
Personally, I consider this notion to be completely preposterous. So, I did a bit of research and came up with some info from the place who has been running the television ads for the educational programme:
Home staging is the design process of de-personalizing a private residence prior to putting it up for sale in the real estate marketplace. This is often achieved by re-arranging, de-cluttering and improving on certain items.
The goal of staging a home is to help it sell quickly and for the most amount of money by appealing to the largest amount of prospective buyers. Staging focuses on improving a home’s potential by transforming it into a ‘neutral’ property because the way we live in our home is completely different than the way we should sell our home. Staging creates a living space buyers can “see” themselves in, similar to how model home displays are presented.
Staging also helps create an environment that will lead a buyer’s eye to the home’s attractive features, while minimizing its flaws.
Uh-huh. And here all these years they’ve been telling you things like “Just boil some apples and cinnamon on your stove before you show your house and it will be sold in no time.” Were they lying all this time?!?!
But this TV ad says that if you take the course you can get guaranteed employment starting at $31.25 an hour or some such thing. Not too shabby – I think that’s more than I make, actually.
So, perhaps I should take this all a bit more seriously. Here’s some information about the course, if you’re interested. Hmm… $1,000 for a bunch of textbooks, some correspondence learning, a tape measure and a colour wheel!!! And I thought they soaked us at law school!
I mean, do people have no imagination whatsoever?! I mean, if I were buying a house, I’d end up decorating it in my own inimitable fashion anyway…
And why the hell should I depersonalise a house I’m trying to sell while I’m still living there, anyway?! I quite happen to like the personality of my place!!
Talk about your false economies. I spend $5,000 or $6,000 getting someone to paint a house that I’m leaving anyway, so that I can maybe get an extra $1,000 over that tacked on to the selling price – a percentage of which, by the way will go in commissions to the realtor, the lawyer and (doubtless) the stager. So, at the end of the day I will be $500.00 or so ahead – and will have been stressed out because people were in painting my place, moving my furniture, etc. Does this really make any sense?!
I must confess, having said that, that I have been known to “stage” an apartment myself – for quite different reasons. The landlord had put the property up for sale approximately one day after I moved in and I did not wish to have to move three months later. So, whenever the realtor came by to show the place, I made sure it was an absolute disgusting mess (this, I must admit, wasn’t really a huge challenge). I also painted the walls in extremely gaudy colours which I happened to like but which proved anathema to prospective buyers.
Hmm… so, maybe there is something to this “staging thing” after all. Maybe it’s time to pack in the law thing and start a rewarding and exciting new career?!
Then again, that’s how I always feel on Monday mornings. Sigh.
Have a guid one!