food – a suicide mission?

This morning, whilst at the Fresh and Wild(ly Expensive) Shop getting my bagel (the cheapest thing in the place!) I spotted a new hot sauce:

In case you can’t read the printing on the label, it’s called Blair’s Death Rain Nitro. Now, I don’t know about you, but to me the concepts of “food” and “nitro” don’t really mesh.

But there’s more! If you want to buy the stuff off their website, you have to read this disclaimer first!

Product Disclaimer

Purchaser of this product hereby acknowledges the intense heat factor of this product and the element of danger if misused. This product is over 100 time hotter than a jalapeno pepper and is a complex blend of fresh peppers and extracts. This product is not a sauce but a food additive and should be used as such only. Furthermore, it should be clearly understood that this is used strictly at the purchaser’s risk.

Purchaser hereby releases Blair’s Sauces and Snacks from all liability, indemnifies and holds harmless Blair’s Sauces and Snacks with respect to any claims of damages or injuries resulting from the use, consumption, ingestion, and/or contact with respect to this product.

Now, ordinarily I would chalk this up to American protectionism against increasing numbers of frivolous lawsuits, or to marketing hype. However, with this Blair’s stuff I actually believe that it could harm you. This is the “heat meter” for this product:

I had seen this guy Blair on the Food Network one time when he won the “Hottest Sauce of the Year” Contest. This contest involved a bunch of masochists misguided gourmands people going and sampling many, many excruciatingly hot chilies, sauces, etc and deciding which one caused the most pain.

Shortly thereafter, they began carrying some of his potato chip line up here. Now, as you all know I am a chip monster. I saw a bag marked “mild” and thought that I should be able to handle those as I do like hot food and I have no taste buds left from all my smoking, anyway.

Well, it is the first time in recorded history that I could not finish a bag of chips. Seriously. These ones nearly killed me – and that was the “mild” version!!

This, perhaps, is not surprising when you note that most of the food products on Blair’s website come with descriptions like this:

This is Mad…Blair has made his Mega Death Sauce in a Dry form. This 1.5 oz Shaker Bottle is Full of Hell…Pure Extract has been Sprayed on Habanero Powder …Feel Alive and Good luck! [emphasis added]

I don’t think I’ve ever been told “Good Luck” before eating something – one should think it wouldn’t be necessary. But, apparently not when it comes to “extreme food”.

So, I ask you – what is this fixation with “extreme” food, anyway? Does everything have to be a contest? Millions throughout the world don’t have enough to eat – but we have so much that we can choose to render it inedible by sprinkling the equivalent of a five alarm fire onto it, then eating it anyway to prove how macho we are?!

That’s enough to leave a sour taste in my mouth, I tell you.

Now, the closest I get to lusting after “extreme food” is drooling over photos of food that looks extremely good. Take, for example, my version of ladenia – Greek pizza:

If you want the recipe, it’s available here at Peter’s blog. I cheated and used store-bought pizza dough, though – so easy! And not a Scoville unit to be found!

And if, like me, you’re into salivating over photos of fabulous food, in addition to Peter’s blog, check out Greek Food Recipes and Reflections by Sam. Both guys are greek-canadian like me, by the way, and they may just be the only two Greek men in the world who like cooking! Where were they, I ask you, before I decided never, ever, ever to marry a Greek guy?!?!? Why did I make that decision again, exactly?

Oh, yeah.

Happy Thursday and don’t let your tongue get burned off. You need it to talk, after all!

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